Digital products
and better ways of working
through systems thinking.

We bring AI, design, development and change together, turning ambition into growth.

Our team

Different perspectives.
Shaped around you.

Holden Studio is a tight team bringing together design, development and change management. We help organisations turn ideas into useful products and better ways of working.

You work directly with Tim Holden and Andy Bond. We bring in trusted specialists to suit each project, building the team around the work you need to do.

Tim Holden

Design, development and applied AI

Tim’s experience spans digital publishing, product design and design systems. At Johnston Press, he built a themeable framework used across 180 newspaper titles. At The Times, he worked on Red Box and the wider digital redesign. Nine years at Avanade included work for BP, Rotork and Anglian Water.

He now brings that experience to digital products, business tools and Company Memory: shared knowledge that helps people and AI build on what an organisation knows.

Andy Bond

Change management and service design

Andy focuses on the people and working practices around a service: understanding what needs to change, involving the people affected and helping teams adopt new ways of working.

Together, we connect what is built with how it will be used, supported and improved.

Ways of working

From understanding to something you can use.

We help you decide what to build, make it tangible and develop it through use. We return to these five activities as we learn, giving AI direction through our conversations, decisions and reviews.

01 Listen

We connect your business goals to what people need to know and do, so we can decide where to begin and what would make a difference.

  • Research with users and stakeholders; understand what change means for them
  • Map journeys, processes and existing tools
  • Agree priorities and a brief for the work

02 Show

We turn ideas into things we can question, try and use, from early creative directions to working products.

  • Design services around the people who use and deliver them
  • Design and prototype products: information architecture, interaction and visual design
  • Build websites, business tools and custom AI agents

03 Trust

We test what we have made with the people and situations it is meant for. We examine what AI contributes and keep responsibility for decisions clear.

  • Test usability, accessibility and real workflows
  • Review AI outputs, build in checks and make corrections

04 Remember

We make the knowledge behind the work usable, so people and AI can build on it without losing the reasoning.

  • Build design systems with reusable rules, components and guidance
  • Develop Company Memory: shared knowledge, decisions and methods for keeping it useful

05 Grow

We help your team take ownership of what we have made, with guidance and handover shaped around how you will use and maintain it.

  • Plan and support change through communication, training and practical guidance
  • Help teams use and review AI, and improve the work through feedback

Selected work

French-Property.com

From a product redesign to shared company knowledge.

IFP, the company behind French-Property.com, came to Holden Studio to redesign an internal application. They had tried AI and discounted it. Working together on a real product gave them a way to examine what it could contribute.

Product design AI adoption 2025–2026

Through discovery workshops, we mapped how the team reviewed enquiries. We used AI to turn that understanding into a specification, interactive prototype and reusable design system, giving the directors something concrete to question and refine.

We then adapted the memory system developed within Holden Studio, bringing business knowledge, conversations and decisions into a shared record. We built and deployed it so the team could retrieve and contribute knowledge through AI conversations.

During a property-listing project, the developer used earlier conversations to prepare unanswered questions. These became the team’s workshop agenda: the directors supplied examples, corrected assumptions and narrowed the scope. The memory also needed checking. When it assigned a task to the wrong person, a director corrected the record through the same interface.

The shared memory gave IFP a way to carry knowledge from one project into the next. The team could retrieve earlier conversations and decisions, use them to prepare new work, and correct the record as their understanding developed. Access safeguards and operating guidance helped them use and maintain that knowledge themselves.

Start a conversation

Begin with what
you have.

An idea, a service to improve or a process to untangle. We help you work out where to begin, then we agree a first piece of work with a fixed price and a clear outcome. We scope it to give you something to work with within weeks.

We’ll use these details to reply to your enquiry.